Be Unique is a multiplayer, multiple-choice game ? can you win by being different?

Instructions:

Be Unique consists of a series of quick-fire rounds with three choices in each; it?s like multiplayer rock, scissors, paper.

Making the most unique choice nets you 10 points.
Make the most common choice and you?ll lose 5 points.
If you don?t make a choice at all you?ll lose penalty points.